By Chris on Sep 6, 2018 8:00:00 AM
The eCommerce world is like a box of chocolates - you never know what you're gonna get!
Getting to know this infinite world can be a tough task.
There are so many variables to take into account on a single business - emerging markets, targeted audiences, different competitors, marketing tools, technology tendencies - and all of this comes with hard decisions to be done on a daily basis.
But don’t worry!
We’ll help you get the right approach to take your business to a higher level. Here are some facts about eCommerce that might help you to grow your company.
1 Marketing is crucial
Marketing is one of the core aspects of any company, and also one of the easiest to overlook. There are lots of eCommerce businesses which have great products and a stunning website, but fail because they can’t attract visitors to their market.
So, naturally, don't expect sales if nobody is visiting your store.
- Choosing the right marketing campaigns
It’s vital that you devise marketing campaigns which will generate traffic and attract customers to your online store. How?
Well, there are several channels (Multichannel Marketing) that'll help you with this task. In other words, a multichannel approach means always being where the customers are. SEO or email marketing are some examples of channels.
On the other hand, before selecting the most effective channel for your business, you should first establish a Multichannel Marketing Strategy.
- Picking the proper audience
To guarantee that your marketing campaigns are successful, you’ll need to target your message to the right people. It can take some time to understand who your audience is.
We believe that the best way to define your audience is starting quite broadly with the campaigns until you have a greater understanding of who your audience is.
When you’ve gained more acquaintance about your audience, you can refine your campaigns and, therefore, turn them into effective ones for your specific audience.
You must know to what is your marketing targeted audience, and an effective way to do this is by creating Buyer Personas - a semi-fictional representation of your ideal customer based on market research and real data about your existing clients.
2. Customer service is king
Engrave on your brain the following phrase: look after your customers, and they’ll look after you.
When you provide qualified customer service, you’re setting your business up for success. Being fair, friendly, and sincere with your customers will leave an enduring impression on them, and they’ll be more likely to buy from your eCommerce again.
Customer support is an integral part of the product experience. Nowadays, the line between products and services is blurring, and customer service has become part of the product itself. In other words, the way we approach our customers is indicative of the way we look at things in life.
You must know that having a good product without qualified customer service won’t bring you success and vice versa.
Take a look at some tips to increase success in your customer service:
- Personalize your customer service interactions
- Listen carefully to what your clients are telling you
- Be transparent if you make a mistake
- Be true to what you tell them
- Offer multiple communication channels
- Respond in a timely manner
- Be polite
3. How to select your products
We know: in an eCommerce business, it might be quite troublesome figuring out what products offer to your customers when you already know who is buying. That’s why we offer our help for you to decide which goods suit best with your goals.
Try cross-selling! As HubSpot says, cross-selling is “The practice of suggesting or persuading an additional product or service related to an original purchase to generate more revenue.”
And now, try the following suggestions in order to choose the right product:
Take some time of your day, sit down, and write down whatever comes to your mind. You never start with a blank page, though your head is already full of excellent ideas. Trust me, something good will come up.
- Browse other shops
Don’t browse once, or twice, browse frequently. Why? Trends change, and you need to be aware of that. Check on other shop’s offerings, best-selling lists, and promoted products. Amazon Best Sellers or AliExpress Most Popular Products are examples of where you should lead your browse.
- Ask friends and family
Talk with your close ones and ask them what they think about trends to get a wide variety of ideas.
- Observe what surrounds you
Look around your house; stay alerted and spot every opportunity. What products would make your life easier? Are there any products you can’t live without? Don’t forget Howard Schultz came up with his coffee shop idea and later on, Starbucks was born.
Tip: Don’t get tangled up in details. All ideas will require a test; your goal is to come up with as many ideas as possible.
4. Going mobile will help you grow
We live in a world where mobile is here to stay, and businesses should begin thinking about mobile users.
Surveys reflect that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices.
Why should I go mobile?
- Everyone is on mobile
- Over half of web traffic is mobile
- Mobile users buy more
- Social media referrals are on mobile
5. Your site must look trustworthy
Your site must reflect your willingness, capability and track record for delivering on your promises, as we mentioned before. Just because you know you are trustworthy doesn’t mean clients will believe that too: let them know there are real people behind your website.
Bear in mind that the design of your site plays a more critical role than content does. Why? Well, online, you only have one second to grab someone’s attention in order to keep them on your website.
So, how to turn a site into a trustworthy one?
- Make sure your website is just about you and your customer. Avoid ads for off-site products.
- Provide contact information! Show your customers that if they want to contact you, they can do so.
- Provide success stories as well as reviews and testimonials.
- Add exciting information about your company.
6. Be part of social media
It’s just about impossible to run an online business in 2018 without using social media. Instagram and Facebook play an excellent role as online catalogs, giving a chance to your customers to see your products/services and buy them. Plus, they can also share your content and spread the word about your business!
Don’t forget to include social sharing buttons available on all of your product pages!
To conclude, it’s worth to mention that there are multiple facts about eCommerce that you should know, but writing an article with those facts will last years - that’s why we only chose six!
Stay tuned to keep up with more facts, attracting new customers and increasing your sales.