By Chris on Sep 27, 2018 3:08:55 PM
It’s not only the style of buying that has changed due to the rising web trends - the method of shopping on eCommerces, and how people perform the comparison of things and choose to purchase or not has changed a lot during the past years.
Are you ready to boost your sales like a king/queen? Then, let's jump into the following tips!
1. A stunning website
Your site must reflect your willingness, capability and track record of delivering your brand.
Plus, you should know that the first impression your visitors have are, naturally, based on your web design - and there's no second chance to make a first impression.
Accordingly, scan the message you want to convey.
Remember that an appealing design will increase your loyalty and inspire visitors to spend more time window-shopping your online store.
Also, don't forget that, online, you only have one second to grab someone’s attention in order to keep them on your website.
Wait! Before we go to the other tip, take a look at the following points we consider important when it comes to web design:
- Combine your copies with high-quality and relevant images to get your messages delivered as efficient as possible, catching your visitor’s attention.
- Stick to a few contrasting colors and use them to draw attention to the most essential parts of your page, like call-to-action buttons for instance.
- Include white spaces, so your visitors don’t get an information overload.
- Choose one or two easy-to-read fonts throughout your site.
- Don’t overwhelm your customers with too many options or links on any page! Four or five should be enough.
2. Partner up
Win your customers reliability by introducing them to other quality brands they might admire and identify.
Whether you’re looking for a brand to join with on a short-term, seasonal promotion, or as a long-term ally for decisive mutual marketing, brand partnerships provide you different and unprecedented opportunities to grow and boost your sales in your eCommerce business.
It can be challenging to determine which brand to choose when it comes to partnering.
You need to make sure that the partnership makes sense to both your potential partner and your clients.
When recognizing your potential partners, it’s vital to analyze who that brand’s consumers are, and how related they are to yours.
And last but not least, when picking a partner brand, you need to ensure that your messaging will be compatible - if it turns out that the way you deliver your brand is totally contradictory to how your partner communicates theirs, this could harm your brand more than it profits it.
3. Write targeted blog content
Nowadays, brands are walking away from conventional advertising. Instead, they're walking towards other, smarter methods of marketing. Several new-age eCommerce are concentrating their efforts on social media and content marketing (blogs).
So, why is blogging so important?
- Drives traffic to your website
Your blog provides you with the possibility to produce suitable content for your consumers - use it as a marketing tactic to stimulate traffic back to your site.
Your eCommerce must be on Facebook, Twitter, LinkedIn, or anywhere else. Post links of your blog articles to your social sites, and give your followers a reason to click through and visit your website. It also might increase your number of followers!
Plus, drive traffic to specific landing pages of your website posting inbound links directly in your blog articles.
Raise your hand if you want more website visitors!
- Increase your SEO
SEO stands for Search Engine Optimization, and refers to a set of marketing rules that focus on increasing the quantity and quality of traffic to your website through organic (non paid) search engine results.
There are many aspects to SEO, from the words on your page to the way other sites link to you. Otherwise speaking, this practice turns your website user-friendly, faster and easier to navigate.
Blogs increase your SEO - How? Well, pure content is still a key to knocking out your rivals in search engine results.
Implement keywords in your articles. But first, write down the keywords, topics, and sections you want your business to be found with. Then, use these statements and similar expressions when composing your posts.
Of course, whether you continuously seek these out or not, continually blogging about your business, products, or customer lifestyle, will spontaneously widen your search keywords.
- Excellent customer relationships
Blogs offer another source to intensify the relationship with your shopper. By connecting it directly to your website, your customers can get to know your company or goods from your online home base.
Build a good relationship with your clients by being a trustworthy source of information.
Users like to be informed and acknowledge that you are the one teaching them.
Additionally, and just as on your other social sites, reply to comments and communicate with your consumer. If they have issues about a product you are writing about and they ask you, answer them directly on your website.
Let them know there's a person behind their devices, not a robot!
4. Social media
Social media platforms like Facebook, Twitter, and Instagram have struggled their way into almost every aspect of contemporary life; and eCommerce is, of course, no different.
Social media includes promotion, sales, links, shares and cultural relevance - something that every eCommerce owner has to take seriously and dedicate significant time and effort towards it.
Make sure that the operations you execute on social media are helpful to those people you’re trying to engage. In other words, seeking opportunities to help them.
Follow them on social media, promote them and don’t ask them for favors constantly (Follow me! Click here! Buy now!). Why? Well, 15% of Twitter and Instagram users unfollow brands within three weeks. Don’t let it happen to you!
Find out which social media platforms have the most influence and importance in your industry.
Did you know? 93% of shoppers' buying decisions are influenced by social media!
To sum up, these are some of the million ways and strategies to attract people to your eCommerce. You just need time, effort, and patience. Design an outstanding website, partner up with qualified brands, use your creativity to take your business to a higher level with your blogs, and be active on social media.
Stay informed about more ways to attract customers to your store, don't miss our posts!