By Chris on Sep 20, 2018 2:09:30 PM
Introducing online advertising to your eCommerce can be somewhat daunting – we all know that the Internet is vast and there’s plenty of tech talks in there. But, if you split it into tinier parts, online advertising doesn’t need to be frightening.
So, what exactly is Online Advertising?
Online advertising, also known as Internet advertising or Digital Advertising, is a marketing strategy that allows you to contact possible customers by advertising a message on the internet with the use of banners, pay-per-click ads, pay-per-call ads and pop-ups in e-newsletters, on compatible websites, online versions of newspapers and magazines, SEO, among others.
The Internet offers you immediate access to more than half of the global population, and it also provides multiple different channels on which to advertise.
In addition, marketers nowadays have the flexibleness to reach their target audiences on several fronts, in many ways, for various budgets.
That said, take a look at the most common ways to advertise online:
- Paid search advertising
Every search engine (Google, Yahoo, among others) has its own paid advertising, and it´s referred to as pay-per-click, or PPC, concerning bidding on keywords and setting those ads at the top of search outcomes.
When someone makes a question in one of those search engines, advertisers can present ads over organic search results.
That’s what makes PPC so efficient!
- Social media advertising
Social media platforms are definitely aware of how relevant their content is nowadays. Therefore, they allow you to promote and boost your posts.
Social ads place your message in front of your target audience and stimulate them to engage, click-through, and purchase.
Social media ads will not only boost your merchandises and services, but will also promote your social media pages and increase your followers.'
We recommend including advertising on Instagram, Facebook, Linkedin, Youtube, Snapchat and Twitter - depending on your target audience age, interests, and other features.
- Banner and display ads
Banner and display ads are a branch of search ads which follow an alike PPC (pay-per-click) model. But, instead of a text-based ad, customers can notice a more visual advert.
While banners ads are the typically horizontal box on the top of a web page, display ads are the smaller ones shown on the side of a page.
Online advertising best practices
There are lots of best practices, tips, and cheats related to advertising.
It’s an art that’s been improved as time passed, and with the emergence of modern advertising and new media, best practices continue to display.
Check out some techniques we highly recommend!
- Emotional advertising
Surveys show that people rely on emotions rather than information to make brand choices.
Those emotional responses to ads are more powerful on a person’s purpose to purchase than the content of your ad.
Whether your ad is based on happiness, sadness, disgust or surprise, appealing to emotions can help your target audience perceive your message, not just read or hear it.
- The bandwagon effect
Nobody want to be left out from society - we all want to fit in.
Use your client testimonials, survey information, or shareable content to promote your brand as one meriting following or buying into.
Take another path by using discounts for sharing your brand or products with a friend or family member. With this, your public will do the selling for you.
Plus, use your advertising to build a comprehensive environment people will want to be part of.
- Benefits over features
Benefits are not the same as features.
Benefits shows what FEATURES of the product or service you are selling will help your customer.
Your advertising should concentrate on the benefit your product or service provides, not explain what you’re physically selling.
This doesn't mean you have to avoid features, but focus on the benefits.
To conclude, as you´ve seen, advertising is a fantastic magic weapon to add to your marketing strategy.
The chances to advertise and promote your brand are endless, and, to best relate and engage with your audience, speak your customer’s language, evoke emotions, and penetrate into their want to be part of a community.
Follow these tips and make your online advertisements retain your actual customers and attract new clients.