Online store design 101

What do you think when you enter a site with the worst design ever? It may have the best products, but if the website is appalling, you’ll leave the page ditching your shopping mission before even approaching the cart.

designer hand working and smart phone and laptop on wooden desk in office with london city background

Here's a fact: 64% of consumers ensure that, nowadays, customer experience is more important than a product’s price. Therefore, in order to grow your eCommerce business, you should deliver the best experiences, to turn it into sales.

But don’t fluster! Here are some tips to take your website to the next level.


  • Design it for your client’s eyes


The first impression you deliver to your visitors is, naturally, based on your web design.

Therefore, think of the message you want to transmit. Bear in mind that an engaging design will boost your trustworthiness and encourage visitors to spend more time window-shopping your eCommerce.

Are you still wondering how to get an outstanding website? Try the following: 

  • Combine your copies with high-quality and relevant images to get your messages delivered as efficient as possible, catching your visitor’s attention.
  • Stick to a few contrasting colors and use them to draw attention to the most essential parts of your page, like call-to-action buttons for example.
  • Include white spaces, so your visitors don’t get an information overload.
  • Choose one or two easy-to-read fonts throughout your site.
  • Don’t overwhelm your customers with too many options or links on any page! Four or five should be sufficient.


  • Design your web for mobile 


We live in a world where mobile is here to stay, and online businesses should be thinking about mobile users at all times.

Surveys reflect that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices.

Therefore, avoid giving them any reason to leave your website once they’ve arrived and show them a clear route to the shopping cart and payment gateway.


Why should you go mobile?

  • Everyone is on mobile
  • Over half of web traffic is mobile
  • Mobile users buy more
  • Social media referrals are on mobile


  • Use landing pages for your campaigns

When an interested customer clicks on your social media or email ad, they’re expecting to see more data about the particular product or service that ad emphasized. Therefore, and as the name implies, landing pages are the solution.

Instead of evacuating visitors on your homepage where they have to find what they’re looking for all over again, take them automatically to a page that has one purpose in mind: conversion of a potential client (a "lead") into an actual client.


What should your landing page include? 

  • A headline and, voluntary, a sub-headline.
  • A concise description of the offer, highlighting its value.
  • An upholding image.
  • And most importantly, a form to capture visitors' information, like their name, email, or phone number.


  • Exceptional product pages

You should know that the images of your products rule your site. Consequently, your photos need to show not only the features of your products but also their benefits.

But wait! Don’t neglect your text either. Use it intelligently to give your shoppers the most important details and answer their questions about sizing, shipping, returns, and also links to your relevant FAQ and policy pages.

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Now is your turn!

Turn that website of yours into an exceptional one. Although it might sound like an easy task, you should know that there are some typical mistakes that you must avoid.

And, to conclude, never forget: design is not what it looks like, the design is how it works.


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