By Chris on Jul 26, 2018 2:56:37 PM
The basic idea of using social media a few years ago was to help people connect with family, friends, and things they wished to remain in touch with. Nowadays, it also has become a platform for small, medium, and big businesses for reaching out to new customers, providing customer service, and marketing for their products.
As a result, businesses were forced to adapt, and evolve to an ever-changing digital era.
Accordingly, the concept of shopping has changed significantly in the last two decades. Entering a store, having a look around, and choosing what to buy is no longer the norm.
In the internet age, users oftenly do their shopping from the comfort of their home, workplace and any other place their smartphones allow them to.
Your targeted audience is now capable of viewing and buying items through phones, tablets and even clocks. They can associate your product with their customer experience and leave out a digital footprint online, that will remain available to other potential buyers.
This all started with millennials, but it’s quickly spreading through older and specially younger generations that are now acquiring the possibility to buy their own goods.
Navigating intelligently through the web, users can now check out products they like to purchase at anytime and anywhere, as long as they have internet access.
More importantly, they search for reviews, and decide whether to buy it or not. It also works for services, like hotels, restaurants and itineraries. The possibilities are endless! Through social media, users will have real-time answers to their questions or requests. Also, a buyer can rate your products, leave instructions, write angry, bad critics, or give you a five star mark for his own customer experience.
We guarantee that if you have a business with a good level of popularity and good reviews on social media comparing to your competitors, this will severely increase trust in your store.
Reviews, comments on products, views on Pinterest, stars given on Facebook - this collection of real time feedback is key.
It's how buyers of our generation feel safe and confident about their choices, and decide to proceed with spending their money on a purchase.
Down to the numbers:
- An average person spends around 2 hours browsing social media every day.
- Social media predictions say that this year we’ll have a total of paving around 2.67 billion social media users globally. More than half of those users will make a purchase online.
- Many people turn to social media for help with a buying decision. Around 75% of people buy something because they had seen it on a social media platform.
- US shoppers will reach more than 200 million this year.
Crucial for your business growth, right?
A world full of opportunities and business growth - IF the strategy is set right.
So how can you use social media to drive your company to a modern, successful business? Let’s jump in!
Social Media Features
In-App Purchasing: The science of combining social media and e-commerce is all about making it easier for a customer to purchase while using their social networks. That is why some of them, for example, Facebook, Instagram, Twitter, and Pinterest implemented the option to purchase products directly through their mobile apps. It allows users to save time from going to the store's website, and with just one click (or about that) have the product delivered to their door.
Paid Advertising: Would you like your goods to be seen massively by your targeted audience on social networks? It can happen - with paid advertising. Due to the increase of competition, achieving organic results has become a bit difficult. Fortunately, social networks allow you to pay for advertisement and even choose age, geography, user preferences, and more. Sweet, right?
Real-time and private messaging: How long have you waited for an answer about a product? Days, weeks, months? As social media is crucial for your business, so is communication. Updates on social networks allow you to have a more private communication with the buyer throughout messaging or closed groups. It also gives you the possibility to have a real-time connection and a faster answer rate to anything the user might need. In social e-commerce, satisfying customers and having a fluid communication is the game changer!
Live videos: Another great feature social media has for your business is the use of videos. Experts state that using them correctly can allow you to grab users more attention while browsing. With this feature, you can live stream up to 4 hours, have live Q&A, behind-the-scenes previews, and other creative, interactive ways to engage users.
Choosing the right social media...
With a variety of social media platforms, it can be challenging to pick the right one that will bring more benefits to your business.
First, you must know the target you're trying to reach out, because users are not the same for every social media. It requires some time and research to find the correct one.
From Facebook to LinkedIn, the features of each social network are different. They may vary within the quality, reach, frequency, accessibility, permanence, and more.
Leading social networks:
Here's a list of the leading social networks based on the number of monthly active users:
- Facebook: 2,200,000,000
- Youtube: 1,900,000,000
- Instagram: 800,000,000
- Twitter: 336,000,000
- Pinterest: 200,000,000
- LinkedIn: 106,000,000
Did you know that 85% of e-commerce sales come from Facebook?
It is the greatest social media with e-commerce conversion rate (1,85%). But before you jump onto Facebook, remember that American women and men between the ages of 25 - 52 make up 32% and 29% of Facebook users. Only 9% of them are between the ages of 18 - 24.
Facebook allows you to:
- Reveal promotions or events
- Share unique and timely content
- Target your ads
- Get in front of your audience with retargeting pixel
- Provide assistance through social interactions
With more than 500 million users its the social media with highest growth in the last few years.
More than 40% of brands world wide invest their time and money in this app. Why? Around 60% of the users check Instagram daily and sometimes even more than 5 times a day. Can you imagine the size of this audience?
Instagram allows you to:
- Tag products to make them shoppable
- Use hashtags and attract new customers
- Use third-party apps to help you save and manage your time
- Have a simple review of your accounts analytics
This app is another useful tool for all ecommerce store owners. It can be used to increase customer engagement and sales. Twitters users shop online at least 7 times a month, while non-users shop only around 4 times a month.
What can really help you grow on Twitter is having daily and continuous small talks with your followers. Let them know they are important to your business!
Twitter allows you to:
- Use it as customer support
- Manage positive and negative tweets
- Research your target market
- Research your competition
Is your company female-focused? If the answer is yes then Pinterest may be the right social media for you! 42% of online women are Pinterest users. 34% of them are between the ages of 18-29 and 28% are between 30-49, which gives you a wide target for your business.
If your business has to do with any of these categories you will receive a lot of benefits from this amazing social media:
Pinterest allows you to:
- Use keywords to rank in the visual search engine
- Create boards based on your products categories
- Increase reach through group boards
- Schedule pins at peak times
- Let users to buy your products without leaving the app
It continues its growing trend and leads B2B businesses. 88% of B2B advertisers promote their products and services through this network. This social media is considered as the most effective way to distribute their content, obtaining a high ROI from the actions developed in social network.
Traffic from LinkedIn generates the highest conversion rate of visitors to leads, establishing itself as the leading network for this type of e-commerce.
LinkedIn allows you to:
- Create a company page
- Build your own followers
- Share and find specialized content
- Network and engage with the right people
- Analyze and track your progress
Social media is, indeed, crucial if you want to have a successful business. It can increase sales, bring more revenue and help you build a strong, trustful relationship with your customers.
Benefits keep adding when a proper social media management is implemented to your business - make sure you follow trends, analyze different social networks, study your targeted market, and never forget your audience.
If you would like to go further on the benefits technology might bring to your business these days, we recommend this full guide to creating a good multichannel marketing strategy, and this checklist below for running your business to the very top!